Google has introduced brand guideline settings for Performance Max campaigns, a feature initially announced in May. This update allows advertisers to customize elements like business names, logos, colors, and fonts to ensure ads align closely with their brand identity.
How it Works
With this feature, advertisers can now create ad creatives that reflect their unique brand identity, promoting a more consistent look across Google’s ad placements, including on YouTube and display networks. This option is currently available to select accounts, with a broader rollout planned.
Why This Matters
This new level of customization provides greater control over how brands appear across Google’s network, which could lead to better campaign performance through stronger, more cohesive branding.
The Caveat
Some minor discrepancies have been reported between Google’s help documentation and in-app settings, especially in applying colors and fonts within YouTube and display ads.
Initial Discovery
PPC expert Dario Zannoni noted this feature on LinkedIn, sharing that he had early access to it in his account.
What to Monitor
Advertisers will want to keep an eye on whether these brand customization options lead to measurable performance boosts within Performance Max campaigns.
Key Takeaway
By giving advertisers more control over brand presentation, Google is enhancing Performance Max’s flexibility, making it an even more powerful tool for digital marketers.